Issue twelve examines how certain cartoons of the eighties became merchandising giants. The sword and sorcery shows He-Man, She-Ra, and ThunderCats are covered in an article that details their beginnings, their success, their demise, and their continuing legacy. Another article showcases (year by year) the Transformers toyline, covering its Japanese origins, and the numerous differences the toyline faced when released in Europe! G.I. Joe's transition to the UK is examined in an article that explains how a UK toy company initially tried to bring the toyline into their own Action Force brand, with numerous confusing results. Other shows covered include BraveStarr, Dogtanian, Dungeons & Dragons, Inspector Gadget, MASK, and Teenage Mutant Ninja Turtles.